If you want a client to sign a massive contract, don't buy them lunch. Buy them a premium branded jacket.
In the world of sales, the "Law of Reciprocity" dictates that when you give someone something of genuine value, they feel a deep psychological obligation to return the favor. This is why giving away premium branded apparel is a lethal B2B sales tactic. While your competitors are handing out useless plastic stress balls or cheap pens, you are handing a key decision-maker a high-end, ridiculously comfortable zip-up fleece.
When that client wears your comfortable apparel on the weekend or around their own office, two things happen. First, they become a walking billboard for your brand. Second, every time they zip up that jacket, they subconsciously feel indebted to your generosity. When it comes time to renew a contract or sign a new deal, that high-quality garment will do more heavy lifting than a dozen cold emails.
